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Gravure Market Update

In the face of uncertain economic times, the gravure market is striving to maintain margins and market share while focusing on technological advances to drive growth.

By: Tom Williams

Ink World Associate Editor

Used to produce magazines, catalogs, labels, paper supplements, cartons and gift wrap, the gravure printing process is comprised of three segments–publication, packaging and product. In 2000, all three rode the wings of a strong global economy to positive performance and stable growth. As we move towards the summer of 2001, the unstable economic climate has begun to rattle the chains of fortune. This means that gravure printers have begun to focus on shorter press runs, increased automation a...

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